Brand Design developed to the innovative frozen food company Comida Boa. All meals are homemade, prepared with a delicious and unmistakable grandma’s seasoning! The result: a lot of flavor in a healthy, genuine and comforting way.
This loving and confident figure of a grandma cooking was chosen as the symbol of the brand. Her Vintage style goes through all visual identity, with letterforms directly inspired by mid-century culinary publications.
The package design presents the food as an illustration, made with realistic technique, also inspired by art pieces from this same period.
Visual development process of the symbol. Each step is a refinement of personality, countenance and emotions, all translating the essence of the brand.
The Lettering is inspired in handwritten style, typical of women from the 50's (or the "grandmothers" of today) when they were writing on their recipe books.