Brand Design for the event advisory company Fica, Vai Ter Bolo!. The three key brand concepts were in focus during the creative process. "Fica" (Stay) is a personal request, visually translated as exclusive and delicate letters. "Vai Ter" (There'll be) is a carefully planned action, as careful as the Lettering was planned from the very beginning to enable a short version of the brand (only initials - FVTB). "Bolo" (Cake) is a plus, a detail that makes an event memorable, and it's represented in the design by impactful textures, colors and printing resources.
The Lettering created for the logotype was planned to bring on the acronym.