Brand Design developed for artisan and pedagogue Fernanda Rossetti, idealizer of Pupano (cloth dolls atelier). The whole visual identity was designed according to the child's universe, full of imagination and endless possibilities. The visual language of the brand enhances the relation of the child with its cloth doll, and prioritizes the healthy development of its creative capacity.

Pupano - Lettering process based on children's writing style

The Lettering is directly based on children's writing style.

Pupano - Illustrations to compose and support the brand

"With imagination, everything is possible!"

According to Vikor Lowenfeld (author of "Your Child and His Art"), children's painting "[...] is not an objective representation. [...] It combines two very important factors: his knowledge of things and his own individual relationship towards them."

Pupano - Logotype
Pupano - Business card
Pupano - Tag
Pupano - Branding Manual
Pupano - Branding Manual

Talk to us!

Togehter, we can visually transform your history.

contato@estudioarteiro.com.br

Pupano - Lettering process based on children's writing style
Pupano - Illustrations to compose and support the brand
Pupano - Logotype
Pupano - Business card
Pupano - Tag
Pupano - Branding Manual
Pupano - Branding Manual
Pupano - Lettering process based on children's writing style
Pupano - Illustrations to compose and support the brand
Pupano - Logotype
Pupano - Business card
Pupano - Tag
Pupano - Branding Manual
Pupano - Branding Manual
Pupano - Lettering process based on children's writing style
Pupano - Illustrations to compose and support the brand
Pupano - Logotype
Pupano - Business card
Pupano - Tag
Pupano - Branding Manual
Pupano - Branding Manual
Pupano - Lettering process based on children's writing style
Pupano - Illustrations to compose and support the brand

"With imagination,

everything is possible!"

According to Vikor Lowenfeld (author of "Your Child and His Art"), children's painting "[...] is not an objective representation. [...] It combines two very important factors: his knowledge of things and his own individual relationship towards them."

Pupano - Logotype
Pupano - Business card
Pupano - Tag
Pupano - Branding Manual
Pupano - Branding Manual