Brand Design developed for the beauty care company Purepele. The symbology applied in the brand is a visual translation of its concepts: water (pure, natural) and leaf (pele = skin, beauty). The brand motto - Beauty Care for All - is represented by leaves, illustrated with a painting technique based on water, the watercolor, complementing the visual message.
“The Golden ratio is the foundation of all aesthetics.” (Philip Hallawell) - Using the Golden spiral as starter, the symbol represents exactly both of the concepts: water (pure) and leaf (skin).
From left to right: Vanilla, smooth and jovial (Young); Rose Hip, textured and full of details (Women); Chamomile, branched and unique (Men); and finally Coffee, well-known leaf without mysteries (Everyone).