Brand Design for marketing agency Socialtriz. The brand’s own name states the core of their services: Social (engage people, connecting companies to their costumers) + Triz (theory of inventive problem solving).
All visual identity elements are attached to these concepts, with personalized Lettering and representative symbol, working together in harmony and communication efficiency.
The engagement concept is also represented through the letters, sequentially designed to suggest a connection and provide a smooth and continuous reading.
The symbol is a geometrization of a neuron, communicating both concepts responsible for the company's philosophy: connecting people by inventive thinking.