Brand Design for marketing agency Socialtriz. The brand’s own name states the core of their services: Social (engage people, connecting companies to their costumers) + Triz (theory of inventive problem solving).

 

All visual identity elements are attached to these concepts, with personalized Lettering and representative symbol, working together in harmony and communication efficiency.

Socialtriz - Brand name Lettering

The engagement concept is also represented through the letters, sequentially designed to suggest a connection and provide a smooth and continuous reading.

Socialtriz - Symbol construction process

The symbol is a geometrization of a neuron, communicating both concepts responsible for the company's philosophy: connecting people by inventive thinking.

Socialtriz - Logotype
Socialtriz - Business card
Socialtriz - Stationery

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Socialtriz - Brand name Lettering
Socialtriz - Symbol construction process
Socialtriz - Logotype
Socialtriz - Business card
Socialtriz - Stationery
Socialtriz - Brand name Lettering
Socialtriz - Symbol construction process
Socialtriz - Logotype
Socialtriz - Business card
Socialtriz - Stationery
Socialtriz - Brand name Lettering
Socialtriz - Symbol construction process
Socialtriz - Logotype
Socialtriz - Business card
Socialtriz - Stationery
Socialtriz - Brand name Lettering
Socialtriz - Symbol construction process
Socialtriz - Logotype
Socialtriz - Business card
Socialtriz - Stationery