Brand Design for Latin America leader in brass tube beads production and distribution, Sueli Renê. The visual identity prioritizes the company’s history and its familiar background formation: Sueli and Renê are married and pioneers in this business. Today, with 20 years of work, the company is also managed by their son and daughter.
The monogram symbolizes a family structure, traditional, strengthened by the brand name itself. The section clipping both letters and square contextualizes the method of manufacturing their products: brass tubes are shaped and sectioned to generate pieces of various sizes. Beyond the brand, corporate materials were designed and also an extensive wayfinding / corporate setting project, focusing on restoration and unification of the factory store.
The Corporate Setting / Wayfinding project proposes a transformation on the factory store interior space, with excellent cost-benefit to the company, easiness of navigation for the customers, and more ergonomics for the employees.